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DMM rock climbing equipment brand story

"The original premise of the founding directors was to make the best possible equipment at the best price. A simple premise you might think, but one that has remained central to our thinking over the intervening years, and one that has spurred us on to continue to develop and innovate, to bring unique and world leading products to the market.

From the very outset the company has developed products in two main areas; recreational climbing and mountaineering has developed alongside products aimed more at the more industrial markets. Both areas compliment each other and the areas of overlap benefit both sides. In short both sides of the business are important to sustain us in the future.

Innovation is key to our development, and we have continually invested not just in the fabric of the Factory, in plant, machinery, tooling etc but also in ambitious product development plans which can be very costly. However we recognise that it’s not sufficient to stand still and copy, we need to lead the field in our specialist areas and over the years we have done just that and all from our base here in north Wales. We have a well trained and loyal workforce and have amassed a wealth of knowledge over the years which stands us in good stead as one of the leading brands in our field worldwide."

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